Business Owners with Websites are losing money By not investing in their own Web Equity or Web Visibility.
Most businesses have control of their sales channel or lead generation channel where they go to market to sell their products and services. Most business owners that I talk to seem to be happy and very busy with the way they are growing their business. Many of them employ sales people or employees as they are called to do cold calling, qualify their leads and even do product demonstrations or online service demos.
Most executives or small business owners have invested heavily in the latest telecommunication technology as well as the latest sales platform like salesforce to streamline the whole business sales pipeline. They must do this because they need to grow their business and they only know this way. They know that if they invest in the latest sales software or process that works or makes their sales process more efficient and they are able to close more calls and thereby get more customers, ...ITS A BUY! I applaud you for having this done.
I am a numbers guy so I am sure most sales executives and top management have the cost per acquisition of a new lead or customer down to the pennies. Most businesses will admit that a lead may cost a small company around 230 dollars to get that lead qualified and spend the whole sales life-cycle to turn that lead to a customer. You are excellent at this. You are so busy thinking about how you can acquire more qualified leads so that you can get the customers you are after. It is only through this that your business will survive.
THE NEW SALES MODEL
You have also heard that most traditional ways of advertising are not only becoming more expensive because less and less potential customers are going there or are trafficking that particular avenue where traditionally you could market your company. Sure email marketing works great and you may have even have spent quite a few thousands of dollars on pay per click on Google or any of the other search engine platforms. But did you know there is a NEW SALES MODEL and it is here to stay? It is called the WEB. Most of your customers are now on the Internet more than ever. They get their information organized and delivered to them when they want it and when they need it anytime, anywhere. The Internet is also the cheapest way to acquire a new lead and better yet, can be automated and streamlined to meet your business' needs and most importantly it is accountable.
It is now your job to invest in your WEB EQUITY or WEB VISIBILITY by hiring a professional search engine optimization specialist or expert to help you build and earn your online web presence or visibility. We call this Web Equity. Google as one of the main Search Engines that drive over 68% of the traffic on the WEB requires small business owners or anyone with a website to follow its guidelines to be able to earn a spot in the top page of its search results. This is but only one way that you can appear in front of your potential customer and source him or her as a qualified lead before you even know that that customer exists.
When a potential customer comes to the search engines or to the social media networks like Google+ or Facebook it is to either learn or get informed about a particular product or service or it is to actually engage in buying your product or service. They don't need convincing of what they need to buy, the customer is ready to buy. Your website needs to be visible to this potential customer and to do that, you must spend hours and hours and weeks and weeks following the hundreds of Google Guidelines and have the master skills to both artfully and scientifically appear in high in the search engine rankings and also target the right customer on the WEB.
I call this the new sales model. In this new sales model, everything is taken into account of the now powerfully informed Internet customer. From targeting the right audience so that you can target your specific market, to engaging this new lead that is now in front of your website or web store to making this traffic convert to becoming your web customer. All can be done from your own Website. The new sales model addresses the issue of now having a very informed customer. This customer can easily find out anything he wants and that is available on the WEB about your business. The WEB will influence him to buy from you or from your competitor. You must adapt the new sales model and automate it from your own Business Website.
The technology exists today to connect your website to the most powerful analytics and accounting tools from companies such as Google, Bing and many other platforms that can track all areas that are highly trafficked on the WEB.
If you are not building your WEB EQUITY or WEB Visibility on the WEB then you are losing out on millions of potential people knowing about your business. The size and reach of your WEB EQUITY depends on your service area where you sell your products and service so it literally can be the whole world wide web that you may target, but if you have not hired a professional that knows how to build WEB Visibility or #WEBEQUITY, then your business doesn't really exist on the WEB or at least it does not exist for the millions of potential customers that are actively searching to buy products and services and not only that, they are looking to follow good brands and even spread the word about your company on their own network
THE CUSTOMER CAN BUILD YOUR BRAND FURTHER
When a potential customer finds your business on the Internet through a search engine or through any social network, he can decide to also follow your brand and spread your brand further. You can have an ally furthering marketing to people that are in your new customer's network. The Internet customer is so much more valuable in today's world than ever before. You can actually build and further your WEB EQUITY, WEB VISIBILITY by engaging your WEB Brand followers that have liked your Business on Facebook or pinned a picture from Pintrest or recommended your business on Google+. Once your customer does this on the WEB, he is "spreading your business by word of mouth" but this on the WEB which is more powerful because now your business is now visible on his or her social media network providing your business with a reach that can potentially reach millions of customers and better yet recommended by their "Friend" or word of mouth can be a powerful business builder.
IT IS STILL ALL ABOUT BUILDING RELATIONSHIPS
Once you have acquired a lead from the new SALES Channel ( YOUR WEB EQUITY) or WEB VISIBILITY, you will see that it is about 60% cheaper to acquire that lead over traditional ways or marketing or what we call Outbound Marketing. You have to agree that doing a radio commercial or TV commercial if you have the money or budget is expensive and what you are basically doing is broadcasting your message for the seconds that you have on the "air" to target and reach your potential audience. With the Internet or the WEB, everything you broadcast stays there until you remove it. It is very powerful. If you build a large enough Visibility through Search Engine Rankings or through a powerful social network of word spreaders, you are in a good solid position to attract traffic to your website and the rest is to market and convert that traffic into solid good business and to further grow the network of the brand of your business on the WEB.
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