How to Drive Traffic to your website with the help of a master SEO or Internet Marketing Expert
Too busy to innovate? sounds familiar....very familiar.... a lot of businesses are working very hard,,,,but not very smart.,,,they can be increasing their business and marketing online to lower the cost of acquisition of their leads. I hear it all the time...but they won't invest in their #WEB EQUITY.
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HOW TO DRIVE QUALIFIED TRAFFIC AND LEADS TO YOUR WEBSITE
I am sure tons of business owners are wondering how to drive traffic to their website or business online store without spending thousands of dollars. I am sure you have heard of pay-per-click services. In fact I know that tons of dentists and lawyers spend thousands of dollars per month driving traffic to their website using the pay per click platforms. While pay per click does work an can be further optimized or enhanced to lower the costs of acquisition, think for a minute that the visibility or exposure you get from Pay Per Click disappears when your money is spent during the day or until your budget that you set on Google runs out.
Once your budget on pay per click runs out, there goes all your visibility or temporary Web Equity. Sure leads will come in and you will be charged per every click that an online user chooses to click on your text ad and be taken to your website. There is no guarantee that he will convert and become your customer. You will still pay for that click. Depending on the keyword, you can pay over 1 dollar per click or up to 20 dollars per click. It all depends on the hundreds of factors available to show your ad from position 1 to 9 and also how much per click you are willing to pay.
PAYING 3,000 dollars a month to get less than 100 leads or even fewer customers
If you pay an average of 3,000 dollars a month on Pay Per Click to drive traffic to your website, this is great. But as I mentioned before, this visibility disappears as soon as your daily budget runs out or your total budget that you want to spend. You can do this using Google Adwords, Yahoo Ads, Bing Ads or even Facebook Ads. As long as you pay per click, that means that the temporary Web Equity you get or Web Visibility will go away once your money runs out, and believe me...it will run out. That is how Google makes billions of dollars a year. But Why? Because it works.
Small Businesses come to depend on this steady stream of traffic that eventually converts into a good solid lead and even a customer. All the small business owners that I come across and talk to DEPEND on this new business being driven from the Web that they don't mind spending 30,000 to 90,000 dollars a year easily on Pay Per Click online advertising or online marketing for their business to survive.
YOU SHOULD INVEST IN THE FREE SEARCH RESULTS OF THE SEARCH ENGINES
Small business owners need to realize that Google, Yahoo and Bing as well as other search engines have two other areas where they display search results every time that a potential customer comes to search for product and services. The Maps area or Local Maps and also the Organic or Natural Search Results.
If you invest the time and money to pay a professional search engine optimization expert or an Internet marketing professional to make sure that your website meets the Google SEO Guidelines and does the required work that Google has put the burden on the website owner, then you can build solid exposure on the front page of Google, Yahoo and Bing. Not only can you appear on Google Maps or any local search engine map, you will also appear on the SERP results or the Natural Search Results pictured above at no additional cost from Google. Your potential customers can find you just like they can find you through a pay per click ad but the benefits of the Google Local or Natural Search Results exposure vs. pay per click exposure is that you get to be clicked millions of times a day without paying Google per the click.
It is NOT amazing that most business owners are not aware or cannot do the daunting task of optimizing their websites for the search engines so that they can EARN a spot on the coveted front page ranking of any major search engine, in particular Google. You can potentially save the 90,000 a year that you spend on pay per click and invest some of that money and get solid returns from the Web Equity or Visibility that you have build in the free areas of the Search Results instead of paying per click. This makes for a tremendous return on investment. YOU WILL NOT GET ANY SOLID RETURN ON INVESTMENT FROM PAY PER CLICK because the VISIBILITY is not SOLID. It does away when your money runs out and you may not have gotten the best value for your money this way.
Investing in Building your WEB VISIBILITY or WEB EQUITY from the Free areas of the Search Engines that don't charge you per click but require you to spend hundreds of hours optimizing your website so that it is friendly to the search engines makes tremendous economical sense.
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